The Timeline
Location: TBD
by Brightlands & LIOF
Location: Tongersestraat 53, 6211 LM Maastricht
11:30 - 13:30
Ready to turn your passion into action?
Do you wonder how to take a spark of inspiration and turn it into something tangible? Or do you already have an idea bubbling, and you're preparing for the next step?
Join the Ideation Workshop, designed for:
Dreamers: those who are still exploring how to transform their passion into entrepreneurship.
Explorers: those who already have an idea but want to dig deeper, test assumptions and refine their concept before moving forward.
In this workshop, Robin de Heer will give you the space, tools, and energy to explore your ideas.
Advanced teams are welcome too! Just a heads-up: the workshop isn’t specifically tailored to advanced teams, but you may still find fresh perspectives and useful exercises to challenge your thinking.
Location: Tongersestraat 53, 6211 LM Maastricht
13:45 - 17:00
The challenge begins! Join us as we bring together participants and our partner network for the first time. This is your chance to:
Meet fellow competitors and potential collaborators.
Get a clear overview of the challenge and next steps.
Hear how partners and mentors can support you along the way.
Location: Tongersestraat 53, 6211 LM Maastricht - Room C - 1.05
10:30 - 12:30
by Hovik Torkomyan
Craft Your Startup’s First Strategic Story
Got a big idea but not sure how to talk about it in a way that sticks?
This Positioning Workshop is designed for early-stage founders still shaping their startup idea. Whether you’ve got a landing page, a prototype, or just a Notion doc full of inspiration—we’ll help you turn your thinking into a strategic narrative that resonates.
You’ll learn the fundamentals of positioning, try out two hands-on exercises to define your startup’s strengths, and walk away with a clearer sense of what makes you different—and why it matters.
Location: Tapijnkazerne 11 6211 ME Maastricht - Room I 0.011
10:30 - 12:30
by Hovik Torkomyan
From MVP to Product-Market Fit and beyond: A Strategic Marketing Playbook for SaaS Founders
Achieving Product-Market Fit (PMF) is the defining milestone for any B2B SaaS founder—the moment you validate that your product meets a critical need for a clear audience, creating the foundation for scalable growth. To get there, you need more than a MVP; you need a hyper-focused, Go-to-Market (GTM) strategy—or what I call a "Go-to-PMF strategy."
This master class is for founders ready to develop a laser-focused GTM strategy that drives them to PMF. I’ll break down the crucial marketing steps to bridge the gap from MVP to PMF and provide you with a clear action plan.
Location: Tongersestraat 53, 6211 LM Maastricht - Room H 0.06
15:00 - 17:00
90% of the start-ups fail in the long-term. How can you prevent this from happening to your start-up and what action is important in this case?
In this workshop, EY will show you how to draw up good forecasting and budgeting and discuss pitfalls.
Jonas Nijssen and Thomas Raaijmakers are seniors in the strategy and transactions practice of EY, with a specialization in corporate finance.
During the career at EY they gained a lot of experience in valuations, forecasting and other corporate finance or transaction related questions. The client bases ranges from start-ups to large corporates.
Location: Tongersestraat 53, 6211 LM Maastricht Room H 0.06
15:00 - 17:00
By Jannik Michel
Location: Tongersestraat 53, 6211 LM Maastricht - Room H 0.06
10:00 - 12:00
By Predrag Končar
Location: Lumière Cinema - Maastricht
The best teams will take the stage to deliver a pitch about their entrepreneurial idea or innovative prototype. The afternoon concludes with an award ceremony and a celebration of the challenge!